Carlsberg's 2026 Chinese New Year supermarket activation featured a hybrid game that ran across multiple supermarkets in Singapore over a 6-week period, combining physical interaction with real-time on-screen feedback to create an immediate and playful retail experience.
Challenge
Design an interactive Chinese New Year roadshow activation that transforms a physical festive installation into an engaging digital game experience within a high-traffic retail environment.
Process
We developed the creative concept, visual environment and gameplay system around a responsive prosperity tree. Participants interacted with a physical tree installation, triggering real-time animations, coin drops and prize mechanics through a custom-designed digital experience.
Results
A fully integrated physical-digital activation that combined motion design, interactive technology and festive storytelling, creating a memorable retail experience that encouraged participation and amplified campaign engagement.
