Hybrid games
Carlsberg CNY
Hybrid Game Experience
The experience
- Hybrid games
- Motion design
- Real-time systems
Carlsberg’s 2026 Chinese New Year activation was a hybrid game deployed across Singapore supermarkets over six weeks, combining physical interaction with real-time on-screen feedback.
Challenge
A festive installation people could touch that also ran as a digital game, in the middle of a busy supermarket.
Process
We developed the creative concept, visual environment and gameplay system around a responsive prosperity tree. Participants interacted with the physical tree to trigger real-time animations, coin drops and prize mechanics.
Delivery
The final activation combined a physical prosperity tree, motion design, interactive technology and festive storytelling: a decoration that became the game’s controller the moment someone touched it.
Credits
- Production
- Nicholas Lim
- Technical and Game Design
- Jeremy Yeh
