Virtual reality
Ron Zacapa Bar-side Experience
Interactive VR Tasting Experience
The experience
- Virtual reality
- Interaction design
- Environmental storytelling
Zacapa’s tasting activation combined a guided VR journey through Guatemala with a rum tasting focused on the brand’s heritage and production process.
Challenge
A way to take guests through how the rum is made, finishing at the glass in front of them.
Process
We developed an interactive VR journey through Guatemala, guiding guests from sugarcane harvest through the Solera Sistema ageing process. Environmental storytelling, gameplay mechanics and sensory cues introduced the production process before the tasting itself.
Delivery
The experience combined virtual reality, interaction and guided tasting to take guests from the production process to the product itself.
Credits
- Production
- Nicholas Lim
- Lead Technical Design
- Song Young Bin
- Designers
- Jeremy Yeh & Daryl Ho
