Listerine
Listerine Retail Activation
Listerine's retail activation featured a holographic fan display that visualised the four essential oils behind its iconic mouthwash formula, transforming individual ingredients into a dynamic product reveal through motion and light.
Challenge
Create a visually striking holographic animation that communicates Listerine's key active ingredients while leveraging the unique display characteristics of a holographic fan.
Process
Drawing inspiration from the four essential oils that define Listerine's formula (Eucalyptol, Menthol, Methyl Salicylate and Thymol), we developed a motion sequence where each ingredient emerged as a distinct visual element before converging into a swirling composition that gradually formed the final product.
Results
A bespoke holographic animation that transformed Listerine's product story into an eye-catching visual experience, highlighting the brand's core ingredients while creating a memorable retail and activation display piece.
