Interactive installation
Tsubaki
Tsubaki 20th Anniversary Pop-up
The experience
- Interactive installation
- Real-time systems
- Environmental storytelling
Tsubaki’s 20th-anniversary pop-up in the Plaza Singapura atrium was a three-part interactive exhibition built in Unreal Engine, where movement, a camellia seed and a polarising lens each revealed part of the brand’s oil.
Challenge
Three connected spaces that introduced the camellia oil behind the brand through direct interaction rather than display copy.
Process
We led creative direction and concept development, and built the exhibition content in Unreal Engine. In Whispers of Camellia, a visitor’s movement parted a golden curtain of tsubaki oil to reveal the camellia garden behind it. In Bloom in Light began an extraction sequence when a camellia seed was placed on the podium, and The World of Tsubaki used a polarising lens to reveal product information hidden in the display.
Delivery
The final exhibition combined creative direction, real-time Unreal Engine content and three interactive zones, each one waiting for a visitor to start it.
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